User Experience Leadership
Presenting UX to a Brand New Team
Role: User Experience Strategist
As my new team embarked on a new product, I used the opportunity to educate them on UX, plus introduce them to our users and why we were making what we were making.
Objective
Educate a brand new team on what UX is and does, who are target user personas are, and show data illustrating what and why we're building what we're building.
Tools & Methodology
- Qualitative research, contextual inquiry
- Quantitative research, SUS & Top Tasks
- Personas
When spinning up a new product, it can be hard to know where exactly to start. That said, it's a wonderful opportunity to lay the groundwork for solid, user-focused design. I seized that opportunity with a "trilogy" of presentations I gave over the course of a week. The PDF versions of the presentations I gave can be viewed below.
Pt 1: User Experience Overview
The role of UX on the team, where UX sits in the typical development flow, and how to work with UX.

Pt 2: Dispatch Personas
Detailed persona discussion based on my field research and industry standards on what these roles are and do.

Pt 3: Dispatch Tasks
Presentation of system usability scale and top tasks research to support why we were building what we were building.
