The User's Experience
UX is an holistic approach to the breadth of an experience. Great web design means understanding the user's needs and coupling that with a beautiful, useable interface. Navigating a web site should not feel like a scavenger hunt.
I determine the user’s needs through user testing, data, and research. I then use that information to provide the best possible, most informative, and painless experience on the website.
It’s paramount that the code running a site is light-weight, elegantly written, and accessible to all users and platforms. Naked markup starts out responsive and accessible, it’s our job as good web designers to keep it that way.