DESIGNER. BUILDER. LEADER.
CHRISTAN FERGUS
Design leader who bridges strategy with execution by building alongside teams.
Denver, Colorado
The best leaders stay close to the craft, bridging strategy with execution to create products that achieve user and business goals and actually ship.
In other words, I'm a UX design manager who gets shit done.
Current Role
HOMEBASE
2022—TODAYSr. Manager, Product Design
- Leading multiple teams across platforms, AI, partnerships, mobile, web
- Direct core product design strategy
- Drive design system and platform design development at scale
RECENT WINS
Leading design integration team + built an AI-powered prototype used by execs to cement multi-million dollar deal
Hired Homebase's first UX Engineer, unlocking design system velocity; putting visual designers and leaders in place to build a class-leading design.
Piloting patterns end experiences for a broad AI Homebase "assistant". Experimentation and foundational design systems.
AI PRODUCT LEADERSHIP
FROM SPEED TO QUALITY
Transformed team approach from "AI for efficiency" to "AI as collaborative partner for raising design quality."
Built critique-assistant Figma plugin that empowers junior designers and surfaces UX issues earlier in the process.
AWARD-WINNING INNOVATION
Led teams in creating customer solutions which continually up-level our offerings for small businesses.
At the time of writing this, Homebase has received two Webby awards while I've been on the team.
BUILDING TEAM CAPABILITY
Created internal tooling and enhanced existing platforms to support faster design execution and higher quality outcomes across Design, Engineering, and the company as a whole.