DESIGNER. BUILDER. LEADER.
CHRISTAN FERGUS
The tools change. The craft does not.Denver, Colorado
The best leaders stay close to the craft, bridging strategy with execution to create products that achieve user and business goals and actually ship.
In other words, I'm a UX design manager who gets shit done.
Current Role
HOMEBASE
2022—TODAY- Stepped into acting design org leadership — reporting directly to CEO, managing 7+ designers and engineers
- Drive product strategy across AI, platform, mobile, and web
- Own end-to-end design system strategy and delivery as a platform function
RECENT WINS
Built an AI-powered Sales Forecasting prototype the CEO used at Clover to close a landmark business partnership.
Built the Designbase team from zero, shipped six high-impact releases, and launched org-wide AI design tooling — going from two years of inactivity to a regular cadence.
AI PRODUCT LEADERSHIP
The tools change. The craft does not.
FROM SPEED TO QUALITY
Transformed team approach from "AI for efficiency" to "AI as collaborative partner for raising design quality."
Built critique-assistant Figma plugin that empowers junior designers and surfaces UX issues earlier in the process.
AWARD-WINNING INNOVATION
Led teams in creating customer solutions which continually up-level our offerings for small businesses.
At the time of writing this, Homebase has received two Webby awards while I've been on the team.
BUILDING TEAM CAPABILITY
Created internal tooling and enhanced existing platforms to support faster design execution and higher quality outcomes across Design, Engineering, and the company as a whole.