DESIGNER. BUILDER. LEADER.
CHRISTAN FERGUS
Design leader bridging strategy and execution.
Career Impact
Revenue Generation
Designed AI-powered sales forecasting assistant that supported CEO presentation to Clover executives, contributing to multi-million dollar partnership negotiations.
Platform Transformation
Established scalable design platform foundation that empowers designers and enables efficient customer navigation, driving system-wide advancements in typography, grids, and templating with built-in AI scalability.
Operational Efficiency
Implemented automation system that reduced loan document review time by 15 minutes per loan, saving officers 8-15 hours monthly while enabling 35% higher transaction fees ($375K/month additional revenue).
Team Building
Hired and integrated company's first UX Engineer, establishing design-engineering partnership that accelerated design system delivery and organizational capability.
Professional Experience
Senior Manager, Product Design
Homebase
2021 - Present
Lead design strategy and execution for workforce management platform serving small businesses. Manage design operations, team development, and cross-functional partnerships.
Strategic Leadership
- Absorbed director-level responsibilities during leadership transition, representing design at executive level and maintaining team momentum through organizational change
- Established cross-squad design leadership presence, driving quality standards and organizational alignment
- Built foundational design platform infrastructure empowering designers while enabling seamless customer navigation with built-in AI scalability
Product & Platform Innovation
- Designed and built custom AI-powered Sales Forecasting Assistant integrated with company data sources, delivering polished mobile interface for executive presentation at major industry conference
- Stepped into IC role on Scheduler Assistant during staffing shortage, providing design leadership that established foundation for company's assistant product strategy
- Drove design system expansion through strategic UX Engineer hire, delivering foundational UI components designers had requested for over a year
Team & Organizational Development
- Built cross-functional partnerships recognized by leadership for driving "cross-squad and cross-functional connection and alignment"
- Demonstrated "goals over roles" mentality, flexing between management and IC work based on business needs
Lead Product Designer
Snapdocs
2021
Led automation group focused on machine learning in lending document quality control for real estate closing platform.
- Reduced loan document review time by 15 minutes per loan, saving officers 8-15 hours monthly
- Implemented error detection system enabling 35% transaction fee increase, generating $375K monthly in additional revenue
- Delivered quality control automation that improved accuracy while accelerating closing timelines
Senior User Experience Architect
ZOLL Medical
2016 - 2021
Strategic design leader for EMS SaaS platform, mobile products, and legacy system modernization.
- Built dispatch SaaS tool achieving 100% adoption across 6 pilot companies
- Increased user satisfaction by 80% through new dispatch software design
- Partnered with engineering leadership to redesign release process, reducing cycle time from 2 months to 2 weeks
- Led green-field product initiatives and established UX practice within medical device organization
Lead Front End Developer
Door to Door Organics
2011 - 2016
Managed front-end architecture, team leadership, and e-commerce experience design for organic grocery delivery service.
- Led team that built innovative recipe integration, driving 40% increase in sales within first year
- Grew front-end team from 1 to 5 members while maintaining hands-on development role
- Established front-end architecture standards and development practices
Instructor
Front Range Community College
2014 - 2017
Taught 200-level web development course emphasizing real-world application and industry practices.
Core Competencies
Leadership & Strategy
Cross-functional partnership • Strategic planning • Team building • Stakeholder management • Executive communication
Design Excellence
Design systems • AI/ML integration • User research • Product strategy • Interaction design • Accessibility
Technical Acumen
Design thinking • Prototyping • User testing • Front-end development • API integration • Design tooling
Business Impact
Revenue optimization • Process improvement • Organizational scaling • Change management
Education & Certifications
User Experience Design (UXC)
Nielsen Norman Group, 2019
Web Accessibility
Deque University, 2019
Situational Leadership
Center for Leadership Studies, 2010
Bachelor of Multimedia Design
Westwood College
Associate of Graphic Design
Clovis Community College
REACH OUT
Always open to connecting with industry leaders and fellow makers.